Improve digital adoption
Turn low-use digital features into intuitive services customers choose first.
Customer experience for financial services
Better fintech starts with better customer experiences.
We partner with fintechs, banks, and financial institutions to modernize digital services, simplify complex journeys, and turn customer-centered strategy into measurable progress.
14+ years experienceFinancial servicesCustomer experienceAI-powered delivery
Focus
Clarity + trust
Making complex financial experiences feel simple.
Trusted by banks, fintechs and global product teams
Sampath BankDirectFNPassageASCENTICKASTCuvivaSalpo CRMAxis TechQvaliaSampath BankDirectFNPassageASCENTICKASTCuvivaSalpo CRMAxis TechQvalia
The challenge
Complex institutions. Human problems. Clearer outcomes.
We help financial organizations find the friction that matters, align teams around it, and design practical paths forward.
Modernize legacy platforms
Bridge aging systems and rising expectations without losing operational control.
Simplify customer journeys
Remove friction across channels, teams, policies, and critical moments.
Improve operations
Design employee and customer experiences as one connected system.
Accelerate transformation
Move from ambitious roadmaps to focused, testable change that teams can deliver.
Build customer trust
Make every interaction feel clear, safe, transparent, and dependable.
How we help
Strategy with enough craft to become real.
Engagements flex around the problem, from executive alignment through research, design, systems, and delivery support.
CX strategy
Define the experience ambition, value case, priorities, and roadmap.
Service design
Connect customer journeys to the people and systems behind them.
Journey mapping
Reveal unmet needs, breakdowns, and moments with the highest leverage.
Digital product design
Shape useful, trusted experiences across web, mobile, and assisted channels.
UX audits
Turn evidence into a prioritized improvement plan leaders can act on.
Enterprise design systems
Create scalable foundations for quality, speed, and consistency.
Product strategy
Align customer value, business goals, and feasible delivery.
AI-powered delivery
Use AI deliberately to accelerate research, design, and product execution.
Innovation workshops
Bring decision-makers together to unlock and test new directions.
Fractional CX leadership
Add senior experience leadership where and when it matters most.
Financial services experience
Depth across the financial ecosystem.
More than fourteen years across fintech, banking, enterprise software, capital markets, digital payments, and experience transformation.
Fintech platformsCapital marketsTrading platformsDigital paymentsStablecoinsInvoice platformsEnterprise systems
Selected work
Experience that speaks to the work.
$2.48MPerformance
Financial ecosystems
Sampath Bank
Customer experience, digital platforms, enterprise systems, and scalable design foundations.
+12.8%Performance
Capital markets
DirectFN
Product design for one of the world’s leading capital market and trading platforms.
$2.48MPerformance
Stablecoin ecosystem
KAST
Financial administration, digital assets, and global payment experiences.
96.2KPerformance
Payments
Passage
Large-scale payment and transaction experiences designed for speed and confidence.
Why MindfulUX
Senior thinking, close to the work.
Boutique by design. You get direct senior involvement, cross-functional perspective, and recommendations shaped for the realities of your organization.
14+ years of hands-on experience
Deep financial services context
Customer and service design thinking
Business, design and engineering alignment
Enterprise-grade design systems
AI-accelerated delivery
Implementation-focused consulting
A trusted specialist network
Client perspective
Trusted for the way we think and work.
Pathum has a unique ability to simplify complex financial products into intuitive experiences. His strategic thinking, attention to detail, and collaborative approach helped our teams align around customer needs while delivering practical solutions.
CEO & Founder - Ascentic
Beyond creating great interfaces, Pathum consistently challenged assumptions, asked the right questions, and helped us make better product decisions. His ability to connect business goals with user needs made him a valuable partner throughout the project.
Director - Amana Bank
Working with Pathum felt like having an extension of our product leadership team. He collaborated seamlessly with business, product, and engineering, bringing clarity to complex problems and delivering solutions that balanced customer experience with business objectives.
Senior Manager, Software Development
14+ years
across industries
Meet the founder
Led by UX. Driven by Human-Centered Thinking.
Hi, I’m Pathum Goonawardene, Founder of MindfulUX FinTech.
I’m a UX Strategy & Product Design Consultant with over 14 years of experience helping banks, fintech companies, and enterprise organizations create intuitive digital products and better customer experiences.
My expertise spans digital banking, capital markets, fintech, enterprise software, UX strategy, service design, design systems, and AI-powered design workflows. I partner closely with business, product, and engineering teams to turn complex challenges into practical, human-centered solutions.
For larger engagements, I collaborate with a trusted network of experienced designers, researchers, developers, and specialists to deliver the right expertise for every project.
14+ Years Experience • Banking & FinTech Specialist • Global Product Design Experience
Engagement models
A focused way to get moving.
Start with a clearly bounded engagement, or shape a longer partnership around your transformation priorities.
Customer experience assessment
Service design sprint
Digital product strategy
UX audit
Design system consulting
Fractional CX leadership
Innovation workshop
Executive advisory
Start a conversation
Ready to create better fintech experiences?
Whether you are modernizing a platform, redesigning journeys, improving operations, or planning a transformation, we can help you find a clear way forward.
hello@mindfuluxfintech.com