Improve digital adoption
Turn low-use digital features into intuitive services customers choose first.
Customer experience & digital transformation
Better products start with better customer experiences.
We partner with ambitious businesses to modernize digital products, simplify complex journeys, and turn customer-centered strategy into measurable progress.
14+ years experienceAny industryCustomer experienceAI-powered delivery
Focus
Clarity + trust
Making complex financial experiences feel simple.
Trusted by startups, enterprises and global product teams
Sampath BankDirectFNPassageASCENTICKASTCuvivaSalpo CRMAxis TechQvaliaSampath BankDirectFNPassageASCENTICKASTCuvivaSalpo CRMAxis TechQvalia
The challenge
Complex institutions. Human problems. Clearer outcomes.
We help organizations find the friction that matters, align teams around it, and design practical paths forward.
Modernize legacy platforms
Bridge aging systems and rising expectations without losing operational control.
Simplify customer journeys
Remove friction across channels, teams, policies, and critical moments.
Improve operations
Design employee and customer experiences as one connected system.
Accelerate transformation
Move from ambitious roadmaps to focused, testable change that teams can deliver.
Build customer trust
Make every interaction feel clear, safe, transparent, and dependable.
How we help
Capabilities shaped around your challenge.
Our practice spans strategy, research, design, and delivery — each engagement is scoped to the complexity and ambition of what you are trying to change.
CX strategy
Define the experience ambition, value case, priorities, and roadmap.
Service design
Connect customer journeys to the people and systems behind them.
Journey mapping
Reveal unmet needs, breakdowns, and moments with the highest leverage.
Digital product design
Shape useful, trusted experiences across web, mobile, and assisted channels.
UX audits
Turn evidence into a prioritized improvement plan leaders can act on.
Enterprise design systems
Create scalable foundations for quality, speed, and consistency.
Product strategy
Align customer value, business goals, and feasible delivery.
AI-powered delivery
Use AI deliberately to accelerate research, design, and product execution.
Innovation workshops
Bring decision-makers together to unlock and test new directions.
Fractional CX leadership
Add senior experience leadership where and when it matters most.
Domain experience
Depth across complex industries.
More than fourteen years across fintech, banking, enterprise software, SaaS, digital products, and experience transformation.
Fintech platformsCapital marketsTrading platformsDigital paymentsSaaS productsEnterprise systemsStablecoinsInvoice platforms
Selected work
Experience that speaks to the work.
$2.48MPerformance
Financial ecosystems
Sampath Bank
Customer experience, digital platforms, enterprise systems, and scalable design foundations.
+12.8%Performance
Capital markets
DirectFN
Product design for one of the world’s leading capital market and trading platforms.
$2.48MPerformance
Stablecoin ecosystem
KAST
Financial administration, digital assets, and global payment experiences.
96.2KPerformance
Payments
Passage
Large-scale payment and transaction experiences designed for speed and confidence.
Why MindfulUX
Big-picture thinking. Hands-on where it matters.
Boutique by design. You get direct senior involvement, cross-functional perspective, and recommendations shaped for the realities of your organization.
14+ years of hands-on experience
Deep financial services context
Customer and service design thinking
Business, design and engineering alignment
Enterprise-grade design systems
AI-accelerated delivery
Implementation-focused consulting
A trusted specialist network
Client perspective
Trusted for the way we think and work.
Pathum has a unique ability to simplify complex financial products into intuitive experiences. His strategic thinking, attention to detail, and collaborative approach helped our teams align around customer needs while delivering practical solutions.
CEO & Founder - Ascentic
Beyond creating great interfaces, Pathum consistently challenged assumptions, asked the right questions, and helped us make better product decisions. His ability to connect business goals with user needs made him a valuable partner throughout the project.
Director - Amana Bank
Working with Pathum felt like having an extension of our product leadership team. He collaborated seamlessly with business, product, and engineering, bringing clarity to complex problems and delivering solutions that balanced customer experience with business objectives.
Senior Manager, Software Development
14+ years
across industries
Meet the founder
Built from 14+ years of understanding problems and making better experiences real.
Pathum Goonawardene
Founder, MindfulUX — Principal UX Specialist
Pathum has spent more than 14 years working across banking, fintech, healthcare, SaaS, and enterprise products.
His work connects human behaviour, opportunity thinking, experience design, and real-world delivery.
14+ years
Experience
100+ designers
Mentored
How we work
Strategy with enough craft to become real.
We help teams understand where people struggle, shape the right opportunity, and turn it into experience improvements that can actually be delivered.
01
Find the opportunity
Understand where people struggle, why it matters, and what deserves attention.
02
Make it real
Design, test, and refine the experience until it is clear enough to move forward.
03
Deliver it well
Support handoff, launch, and improvement so the work lands as intended.
Flagship Engagement
Before investing in solutions, find the right opportunity.
A focused assessment that reveals where people struggle, why it matters, and what should happen next.
How it works
1Evidence
2Human Struggle
3Underlying Factors
4Business Relevance
5Opportunity
6Priority
7Action
Inside MindfulUX
Thinking. Making. Sharing.
Engagement models
A focused way to get moving.
Start with a clearly bounded engagement, or shape a longer partnership around your transformation priorities.
Customer experience assessment
Find where customers struggle and what to improve first.
Service design sprint
Redesign a journey, service, or process around real customer needs.
Digital product strategy
Align product direction, user needs, business priorities, and delivery.
UX audit
Identify usability, clarity, trust, and conversion issues across key screens.
Design systems
Create, evolve, and implement scalable UI foundations for speed, consistency, and quality.
Fractional CX leadership
Add senior experience guidance where and when it matters most.
Innovation workshop
Bring teams together to explore, shape, and prioritize new opportunities.
Executive advisory
Support leadership with clearer experience decisions and practical next steps.
Start a conversation
Ready to create better digital experiences?
Whether you are modernizing a platform, redesigning journeys, improving operations, or planning a transformation, we can help you find a clear way forward.
hello@mindfuluxfintech.com